Project Overview
Role: Lead Designer & Developer
Scope: Full web redesign, ecommerce integration, custom product showcase
Strict Vision Athletics is a superhero-themed fitness brand offering custom lifesize 3D printed superhero figures, hand-forged kettlebells, and personalized gym design services. This project involves creating a complete digital transformation—an immersive web experience with full Shopify ecommerce integration that matches the intensity and personality of the brand.
The design balances bold superhero aesthetics with clean, modern web principles. Think Marvel meets high-end athletic wear—dynamic layouts, strong contrast, and a visual language that sells not just products, but an experience.
Work in Progress
Full case study coming soon. Check back for detailed design breakdowns, technical implementation, and final results.